{"id":2418,"date":"2024-11-11T09:41:18","date_gmt":"2024-11-11T09:41:18","guid":{"rendered":"https:\/\/knw.kz\/?post_type=product&p=2418"},"modified":"2025-11-06T06:35:50","modified_gmt":"2025-11-06T06:35:50","slug":"the-psychology-of-money","status":"publish","type":"product","link":"https:\/\/knw.kz\/?product=the-psychology-of-money","title":{"rendered":"The Psychology of Money"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\"\"The Psychology of Money \/ \u041f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u044f \u0434\u0435\u043d\u0435\u0433\r\n\r\n\u0423\u0441\u043f\u0435\u0448\u043d\u043e\u0435 \u043e\u0431\u0440\u0430\u0449\u0435\u043d\u0438\u0435 \u0441 \u0434\u0435\u043d\u044c\u0433\u0430\u043c\u0438 \u043d\u0435 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0437\u0430\u0432\u0438\u0441\u0438\u0442 \u043e\u0442 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u0432\u044b \u0437\u043d\u0430\u0435\u0442\u0435. \u0420\u0435\u0447\u044c \u0438\u0434\u0435\u0442 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u0432\u044b \u0441\u0435\u0431\u044f \u0432\u0435\u0434\u0435\u0442\u0435. \u0410 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044e \u0442\u0440\u0443\u0434\u043d\u043e \u043d\u0430\u0443\u0447\u0438\u0442\u044c \u0434\u0430\u0436\u0435 \u043e\u0447\u0435\u043d\u044c \u0443\u043c\u043d\u044b\u043c \u043b\u044e\u0434\u044f\u043c.\r\n\r\n\u0414\u0435\u043d\u044c\u0433\u0438 \u2013 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435, \u043b\u0438\u0447\u043d\u044b\u0435 \u0444\u0438\u043d\u0430\u043d\u0441\u044b \u0438 \u0434\u0435\u043b\u043e\u0432\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u2013 \u043e\u0431\u044b\u0447\u043d\u043e \u043f\u0440\u0435\u043f\u043e\u0434\u0430\u044e\u0442\u0441\u044f \u043a\u0430\u043a \u043c\u0430\u0442\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u043e\u0431\u043b\u0430\u0441\u0442\u044c, \u0433\u0434\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438 \u0444\u043e\u0440\u043c\u0443\u043b\u044b \u0442\u043e\u0447\u043d\u043e \u0433\u043e\u0432\u043e\u0440\u044f\u0442 \u043d\u0430\u043c, \u0447\u0442\u043e \u0434\u0435\u043b\u0430\u0442\u044c. \u041d\u043e \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u043c\u0438\u0440\u0435 \u043b\u044e\u0434\u0438 \u043d\u0435 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u044e\u0442 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u044b\u0445 \u0442\u0430\u0431\u043b\u0438\u0446. \u041e\u043d\u0438 \u0434\u0435\u043b\u0430\u044e\u0442 \u0438\u0445 \u0437\u0430 \u043e\u0431\u0435\u0434\u0435\u043d\u043d\u044b\u043c \u0441\u0442\u043e\u043b\u043e\u043c \u0438\u043b\u0438 \u0432 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446-\u0437\u0430\u043b\u0435, \u0433\u0434\u0435 \u043b\u0438\u0447\u043d\u0430\u044f \u0438\u0441\u0442\u043e\u0440\u0438\u044f, \u0432\u0430\u0448 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0439 \u0432\u0437\u0433\u043b\u044f\u0434 \u043d\u0430 \u043c\u0438\u0440, \u044d\u0433\u043e, \u0433\u043e\u0440\u0434\u043e\u0441\u0442\u044c, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0438 \u0441\u0442\u0440\u0430\u043d\u043d\u044b\u0435 \u0441\u0442\u0438\u043c\u0443\u043b\u044b \u0441\u043c\u0435\u0448\u0430\u043d\u044b \u0432\u043e\u0435\u0434\u0438\u043d\u043e.\r\n\r\n\u0412 \u043a\u043d\u0438\u0433\u0435 \u00ab\u041f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u044f \u0434\u0435\u043d\u0435\u0433\u00bb \u043e\u0442\u043c\u0435\u0447\u0435\u043d\u043d\u044b\u0439 \u043d\u0430\u0433\u0440\u0430\u0434\u0430\u043c\u0438 \u0430\u0432\u0442\u043e\u0440 \u041c\u043e\u0440\u0433\u0430\u043d \u0425\u0430\u0443\u0441\u0435\u043b \u0434\u0435\u043b\u0438\u0442\u0441\u044f 19 \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u043c\u0438, \u0438\u0441\u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u043c\u0438 \u0441\u0442\u0440\u0430\u043d\u043d\u044b\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u043b\u044e\u0434\u0438 \u0434\u0443\u043c\u0430\u044e\u0442 \u043e \u0434\u0435\u043d\u044c\u0433\u0430\u0445, \u0438 \u0443\u0447\u0438\u0442 \u0432\u0430\u0441, \u043a\u0430\u043a \u043b\u0443\u0447\u0448\u0435 \u043f\u043e\u043d\u044f\u0442\u044c \u043e\u0434\u043d\u0443 \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0432\u0430\u0436\u043d\u044b\u0445 \u0442\u0435\u043c \u0436\u0438\u0437\u043d\u0438.\r\n\r\nDoing well with money isn\u2019t necessarily about what you know. It\u2019s about how you behave. And behavior is hard to teach, even to really smart people.\r\n\r\nMoney — investing, personal finance, and business decisions — is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don\u2019t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together.\r\n\r\nIn The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life\u2019s most important topics.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"
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Doing well with money isn\u2019t necessarily about what you know. It\u2019s about how you behave. And behavior is hard to teach, even to really smart people.<\/p>\n

Money\u2015investing, personal finance, and business decisions\u2015is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don\u2019t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together.<\/p>\n

In\u00a0The Psychology of Money<\/span>, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life\u2019s most important topics.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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